November 11, 2014, American Express and recording artist Taylor Swift launched the American Express Unstaged Taylor Swift Blank Space Experience App to accompany her new music video, “Blank Space.” Available for free download now on the App Store on iTunes and on the Google Play Store for compatible smart phones and tablets, the American Express Unstaged Taylor Swift Blank Space Experience App adds a new level of interactivity to Swift’s renowned storytelling in her music videos and provides consumers with a “chose your own adventure” experience. Within the app, fans can explore the video’s six different rooms and encounter ancillary characters connected to the storyline that only appear in this interactive version of the “Blank Space” video. American Express and Swift will share clues with fans leading them on a digital easter-egg hunt looking for 41 various collectables from her personal and professional life that are hidden within the app experience. Both the app and music video were directed by acclaimed music video director Joseph Kahn, with the app delivering an industry-first 360⁰ video experience. The app also includes behind-the-scenes footage, exclusive interviews with Taylor Swift, tour dates, option to purchase her album and more from the American Express Unstaged program.
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