Bow & Arrow was established in 2011 by founder and CEO Peter Lee, the Los Angeles-based label’s design sensibility embodies its East meets West ethos. Fusing elements of Western style and Eastern flair, their unique mens and women’s designs adeptly illustrate their initiative of integrating a vast array of world cultures.
Bow & Arrow’s maiden voyage in apparel commenced with The Bruce Lee Collection. Through an exclusive licensing deal with the Bruce Lee Estate, Bow & Arrow introduced a line of hoodies as well as v-neck and crew neck long sleeve and short sleeve tees featuring the martial arts legend and film icon.
With the objective to usher Bruce Lee into the 21st century in a fresh and dynamic way, Bow & Arrow cultivated a series of designs that frame him in contemporary pop culture settings.
But resting on the power of Bruce Lee’s likeness as an easy mechanism to hock apparel. With that in mind, the collection’s flagship design, the Gung Fu Scratch tee, features Bruce Lee sporting designer shades accented with gold overlay and posturing behind a set of turntables.
The shirt was prominently worn by Golden Globe winning actor and Bow & Arrow supporter Robert Downey, Jr. in one of 2015’s biggest box office smashes, Marvel’s Avengers: Age Of Ultron
Within the first year, more celebrities such as UFC president Dana White, Kevin Hart, Will Smith, Nick Cannon, Justin Beiber, B.O.B, Joe Rogan, Nas, Ne-Yo, Stephan Curry, Sugar Ray Leonard, Rhonda Rousey, DJ Tiesto, Snoop Dogg, were photographed about town in the label’s various tees.
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