After four successful seasons, Steve Aoki officially launched DIM MAK COLLECTION in North America during the Fall/Winter 2017 New York Fashion Week: Men’s.
The FW17 collection is inspired by William S. Burroughs and the Beat Generation’s influence on New York City’s punk scene in the 1970s. “I’ve always had an affinity for the beat generation and what they stood for,” said Aoki.
“I believe that the same thing is happening now…rejection of the standard, the norm. It’s not business as usual from fashion, business to politics.”
The collection is arriving at the dawn of a new political climate, which Aoki feels is relevant to the collection.
“I know there are many that feel the same angst and energy, and I’m ready to express this for all of us through this collection. There is a new renaissance coming because of the current state of affairs and we are a part of the wave and this collection builds on the same sentiment.” Aoki also collaborated with artist David Choe, working with his graphics and artwork throughout the collection.
“There’s no ‘f’ sound in the Korean language so when they try to say fashion, it sounds like ‘pay-shawn,’ which to me sounds like passion,” said Choe.
“I make my own clothes and when I work with someone creative like Steve Aoki, we get to create art, music, and clothes with pure creativity and zero compromise. This to me is not fashion – its purely passion.” Sold exclusively in Japan until now, the launch is part of the brand’s growth and maturity in the industry.
“This is a very exciting time. I’m thankful to have the opportunity to show at fashion week, where I can share my roots, my lifestyle, and what’s important to me,” said Aoki.
ABOUT STEVE AOKI:
Steve Aoki is a Grammy nominated DJ, record producer, music executive and fashion designer. He founded his own record label 20 years ago, DIM MAK RECORDS, a name that references his childhood hero, Bruce Lee.
Through DIM MAK, Aoki launched the careers of some of the most influential acts of the last decade, including The Chain Smokers, ZEDD, The Kills, Bloc Party and The Gossip. Aoki’s love for music started in college, producing his own records and underground concerts out of his apartment, which he called The Pickle Patch. Since then, he has earned numerous accolades, including DJ MAG Top 10 DJ 3 years in a row, Forbes Top 5 Highest Paid DJs 3 years in a row, and DJ TIMES Best DJ in America in 2015. He holds 5 Guinness Book of World Records including one for “most traveled musician in one year.” Aoki has sold millions of records and has garnered hundreds of millions of streams. In 2014, Aoki launched DIM MAK COLLECTION, a fashion brand inspired by indie rock sounds, skate culture, for fellow rebels and adrenaline junkies. His passion for style started at an early age, printing and designing tees when he was in high school. Over twenty years later, Aoki has designed for major brands like Burton Snowboards, Corum Watches, Diamond Supply Company, Supra Footwear among others and has produced four successful seasons for DIM MAK COLLECTION in Japan.