Serena Williams’ Signature Collection @STYLE360 #NYFW @serenawilliams #MBFW #HSN #TheFashionEdit

Serena Williams’ Signature Collection @STYLE360 #NYFW @serenawilliams #MBFW #HSN #TheFashionEdit

Legendary tennis player, Serena Williams debuted her first designer presentation at New York Fashion Week with a signature HSN collection at STYLE360.
STYLE360 Spring 2015 Serena Williams backstage/frontrow
Inspired by her signature flirty and fun style, the eighteen time Grand Slam champion presented one of the most exciting runway shows of the season.
AP FASHION SERENA WILLIAMS A ENT USA NY

Making her transition from professional tennis player to designer appeared effortless as Serena spent the entire show carefully putting together each models outfit, while also mentioning that she had butterflies. Combining sporty and chic, models came down the runway in easy-fitting, yet edgy and contemporary silhouettes for women of all sizes, including plus size model Denis Bidot who came out rousing applause.

STYLE360 Spring 2015 Serena Williams backstage/frontrow

Serena Williams and Caroline Wozniacki

 Editor Stuart Emmrich, Caroline Wozniacki, Anna Wintour

New York Times Styles Editor Stuart Emmrich, Caroline Wozniacki and Anna Wintour

STYLE360 Spring 2015 Serena Williams backstage/frontrow

Bill Brand (CMO and President HSN) and Serena Williams

GTY 455060032 E ACE ENT USA NY

AP FASHION SERENA WILLIAMS A ENT USA NY

STYLE360 Spring 2015 Serena Williams backstage/frontrow

Anna Wintour, Serena Williams and Caroline Wozniacki

Sitting front and center was none other than Anna Wintour, rocking her signature shades as she showed support for one of her favorite tennis champions.

AP FASHION SERENA WILLIAMS A ENT USA NY

Backstage, wearing a leather crop top and mini skirt from her collection, Serena was overheard telling Anna pre-show she was nervous at the US Open because Anna had been at the last two.

STYLE360 Spring 2015 Serena Williams backstage/frontrow

Mark Locks (President Tiger J), Bill Brand (CMO and President HSN), Serena Williams, Mindy Grossman (CEO HSN) 

Tiger JDesign Director Guillaume Poupart, Serena Williams, Mark Locks, President Tiger J

Tiger J Design Director Guillaume Poupart, Serena Williams, Mark Locks, President Tiger J

Joining Anna in the front row was competitor and best friend Caroline Wozniacki, wearing a red sheath dress from her friend’s collection. Additional celebrities in attendance included actors and Serena good friends Boris Kodjoe and Marlon Wayans, supermodel Beverly Johnson, RHOA Kenya Moore and others.
STYLE360 Spring 2015 Serena Williams backstage/frontrow
Serena Williams and Boris Kudjoe
Media and fashion insiders alike cheered gleefully as Serena walked the runway following the presentation.

STYLE360 Spring 2015 Serena Williams backstage/frontrow

Photo credit: Tom Concordia

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