Making her transition from professional tennis player to designer appeared effortless as Serena spent the entire show carefully putting together each models outfit, while also mentioning that she had butterflies. Combining sporty and chic, models came down the runway in easy-fitting, yet edgy and contemporary silhouettes for women of all sizes, including plus size model Denis Bidot who came out rousing applause.
Serena Williams and Caroline Wozniacki
New York Times Styles Editor Stuart Emmrich, Caroline Wozniacki and Anna Wintour
Bill Brand (CMO and President HSN) and Serena Williams
Anna Wintour, Serena Williams and Caroline Wozniacki
Sitting front and center was none other than Anna Wintour, rocking her signature shades as she showed support for one of her favorite tennis champions.
Backstage, wearing a leather crop top and mini skirt from her collection, Serena was overheard telling Anna pre-show she was nervous at the US Open because Anna had been at the last two.
Mark Locks (President Tiger J), Bill Brand (CMO and President HSN), Serena Williams, Mindy Grossman (CEO HSN)
Tiger J Design Director Guillaume Poupart, Serena Williams, Mark Locks, President Tiger J
Photo credit: Tom Concordia