Last week , Samsung Galaxy treated music fans in Austin to a special performance by JAY Z and Kanye West.
The event was attended by fans at SXSW along with Aloe Blacc, Andy Cohen, Balthazar Getty, Russell Simmons, Talib Kweli and more.
Samsung is known for creating cultural moments and celebrating the consumer passion point of music.
At SXSW, the brand is hosting the hottest musical performances and connecting with fans and owners for exclusive experiences including the JAY Z and Kanye West performance.
Samsung has continued to build their relationship with Roc Nation since last year when they helped launched JAY Z’S new album, Magna Carta Holy Grail.
JAY Z and Kanye West’s performance is the first time the two performed together since Kanye joined Roc Nation. It’s been since 2012 that their Watch the Throne tour ended.
The duo performed for nearly two hours, playing crowd favorites including “Otis,” “All of the Lights,” “Run This Town,” and a remix of “Drunk in Love.”