Behind every facet of pop culture, there's a mastermind – in the spotlight or behind the scenes – that dictates the trends. YRB picked these 14 powerful figures from various industries to highlight and show you why their word is bond.
Photography by : Jason Goodrich
Coltrane Curtis
Daily grind: Founder and Creative Director of Epiphany Media LLC
Service(s) I provide: Creating a company that always innovates and inspires others to do the same.
My definition of power is…: When I call, people respond.

Daily grind:
LTD media, marketing and publishing
Service(s) I provide: Strategic marketing for companies such as Mountain
Dew, Etnies and Capcom and publish LTD Magazine.
My definition of power is…: Making a living doing something you love.
Jennifer Yu
Daily grind:
PR and entertainment marketing for New Era
Service(s) I provide: Celebrity product placement, branding, celebrity
events and product collaborations.
My definition of power is…: My rolodex.
Shawn “Pecas” Costner
Daily grind:
VP of Lifestyle, Promotion and Marketing for Island Def Jam
Service(s) I provide: Whatever service is needed.
My definition of power is…: Relationships.

Vashtie aka “Downtown’s
Sweetheart”
Daily grind:
Artist, director, designer, party producer and creative consultant
Service(s) I provide: I make things… I direct music videos, design my own
clothing line (Violette), and throw parties in downtown NYC.
My definition of power is…: Staying true to who I am. So many people try and do
what the next person is doing and NOTHING creative comes out of that.
Johnny Nunez
Daily grind:
Photography
Service(s) I provide: Shot for LeBron James, Jay-Z, Obama, Bill and Hillary
Clinton, Oprah, Pepsi and New Era, to name a few.
My definition of power is…: To know your worth in networking and to challenge yourself to bridge people together, allowing yourself to elevate. Don’t tell me the sky’s the limit when there are footprints on the moon.
Venanzio Ciampa
Daily grind: Owner of the Promotion Factory
Service(s) I provide: 360 degrees communication for fashion and lifestyle
My definition of power is…: Having strong impact for your client, that’s power.

Terrence J
Daily grind:
TV and radio host, actor, model
Service(s) I provide: Host of the #1 music countdown show in the world,
106 & Park, Sean John model, McDonald’s spokesperson, featured in
Cher’s upcoming film Burlesque, and co-star of Kourtney & Khloe
Take Miami.
My definition of power is…: Longevity. We’ll all look back in 20 years and see
who’s still relevant. I plan to be here for the long haul!
BJ Coleman
Daily grind: Publicist, journalist and image maker
Service(s) I provide: Fashion and entertainment public relations and
marketing.
My definition of power is…: Style, wisdom, experience, respect and personality.
Shanti Das
Daily grind: Executive Vice President of Marketing for Universal Motown Records and
board member of W.E.E.N.
Service(s) I provide: Create marketing campaigns and strategic
partnerships for emerging and established artists for Motown. Also, an advocate
for empowering women in music and entertainment.
My definition of power is…: The ability to bring about change, affect the culture
and set trends through music, fashion and innovative artistry.

Zandile Blay
Daily grind: Fashion journalist
Service(s) I provide: Writing cheap thoughts on a chic industry for Paper, Huffington Post, AOL and my blog, TheBlayReport.com.
My definition of power is…: The ability to help those who’ve helped me.
Matt
Meyerson
Daily grind: Manager, producer and fashion curator
Service(s) I provide: I make stars into brands
and brands into stars.'
My definition of power is…: Being able to call your own shots. Work with the people you like on the projects you are passionate about.
Daniel and Derek Koch
Daily grind: Entrepreneurs and restaurateurs
Service(s) I provide: Restaurant, nightlife, day-life and hotel
hospitality
Luxury lifestyle brand
experiences – day and night
My definition of power is…: Continuing to provide excellent food, drink and
entertainment in the hospitality world















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