On Wednesday, October 28, 2015 Partida Tequila celebrated the launch of Partida Lotería, at the Soho Arts Club in New York City.
With his signature playful Pop Art style, Alejandro Vigilante reinvented the 54 card Lotería game with bursts of bright colors. Applying his unique transfer image process, he recreates each card into captivating imagery inspired by the iconic cards.
Vigilante coined the term “I-Pop” which is bringing Neo Pop Art further in the age of Social Media.
“I wanted to update the Mexican game of Loteria with new colors and make something special for Partida Tequila. Passion is everything and I want to express that in all my work.”
The artwork incorporates elements from Mexican nature, the Mexican Revolution, classic Mexican cocktails, and other icons that have impacted art and style around the world. , all displayed in a gridded installation at the Soho Arts Club (located at 76 Wooster Street, served as the residence of Andy Warhol).
CEO Gary Shansby, was also in attendance “We’re very excited to bring the life and colors of Mexico to the U.S. with Partida Lotería.”
Partida Tequila is made from blue agave grown in the Tequila Valley, near a dormant volcano.
The Reposado, Añejo and Elegante are aged in American whiskey barrels to develop aromas of vanilla, almond and dried fruits, and a long-lasting finish.