Event Recap @MARIAHCAREY announced  launch of Her GO N’SYDE BOTTLE “BUTTERFLY” with Creative Director @KEVINLILES

Event Recap @MARIAHCAREY announced launch of Her GO N’SYDE BOTTLE “BUTTERFLY” with Creative Director @KEVINLILES

On Monday June 9th at the St Regis Hotel NYC, Mariah Carey held a press conference to announce her partnership with Kevin Liles former President of Def Jam Recordings  and there new product GO N”SYDE beverages.

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All Go N’Syde beverage bottles include an Augmented Reality integration platform. By holding any smartphone device up to a Go N’Syde bottle, customers will be able to access an entertainment network curated by Mariah Carey. Providing unprecedented access into Mariah’s world and treating viewers to a constantly evolving private experience, Go N’Syde blurs the lines between consumption, culture, entertainment – and reality.

Photography courtesy Sherridon Poyer.

About Sherridon Poyer

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