On February 13, Jack Threads was excited to announce the official launch of a collaboration with Westbrook Frames, the eyewear collection by one of the NBA’s biggest style icons – Oklahoma City Thunder’s Russell Westbrook. To celebrate the partnership, Thrillist Media Group hosted a special event with Russell Westbrook during the NBA All Star weekend in New York City.
The Westbrook Frames Silver Series for JackThreads is available now exclusively on Thrillist Media Group’s (TMG) properties (JackThreads, Thrillist and Supercompressor), exposing Russell’s newest endeavor to TMG’s audience of 15 million millennial guys.
The Westbrook Frames Silver Series for JackThreads showcases the playfully bold sense of style that Russell has become known for and sits at the intersection of edgy and approachable – a sector owned by JackThreads. The collection will contain four unique frames designed by Russell and the team at JackThreads in three different colorways and will be named California (where Russell grew up), Oklahoma (home of the Thunder), New York (where JackThreads is based) and Florida (one of Russell’s favorite vacation spots).
“I am super excited to launch my new collection, The Silver Series on JackThreads, Thrillist and Supercompressor. It has been a long time in the making, and the final product reflects that,” said Westbrook. “From the beach in Miami to the streets of New York, these frames are the best accessory to enhance anyone’s personal style.”