On June 14, 2016 Maison Mumm officially unveiled its revolutionary new bottle design for the Mumm Grand Cordon at a celebration last night at Lightbox in New York City.
Designed by famed British designer Ross Lovegrove, the new bottle forgoes any labels and instead indents Mumm’s iconic red sash and emblem into the body of the bottle, resulting in an avant garde and forward thinking silhouette that also completely changed the champagne aging process.
As one of the most pioneering champagne houses in France, Mumm presented the new bottle design to American audiences in one of the most non-traditional ways possible.
Former YRB Magazine cover star Kellan Lutz and Didier Mariotti raced against time to deliver the new bottle from France to the US via private jet, motorcycle, speed boat and sports car along with adrenaline filled scenes of skydiving and parkour.
In the final segment, as Kellan sped on a motorcycle with the new bottle to the Lightbox venue where the party was happening, the film ending coincided with Kellan’s real-life entrance into the celebration party via the motorcycle in what has become the most “Daring Delivery” of a champagne bottle to the US.
Check out the video of Mumm’s Daring Delivery below: