YRB Magazine

Last week, Smirnoff invited YRB out to Sin City to partake in the liquor brand’s People’s Challenge, a globally synchronized event that culminated in a blind taste test and commercial shoot on the balmy rooftop of the Venetian Hotel’s Tao Nightclub, as well as hundreds of other locations across the country. The campaign, which will feature promotional events throughout the year, intends to have consumers determine for themselves that Smirnoff is capable of beating out its competitors based off of taste alone.

Absolut Vodka partners up with Spike Lee to spread love the Brooklyn way. A limited edition flavor, Absolut Brooklyn will be on shelves for just $24.99. Absolut will be giving back $50,000 of those sales to Habitat for Humanity to help build environmentally and affordable housing in the Bed-Stuy section of Brooklyn. The bottle designed by Spike Lee gives Absolut a taste of the Brooklyn, “Stoop Life.” Worried about the taste? Its a blend of ginger and red apples to satisfy and quench your thirst. This will have everyone at parties asking, “Where Brooklyn at?!”

Spike Jonze collaborates with Absolute Vodka for a 30 min Robot Love Story set to premiere at the Sundance film festival. By the looks of the 1 minute trailer the movie has nothing to do with liquor and everything to do with robot love which is just as beautiful and probably even more fun.

There's nothing sexier than products wrapped in leather, and designer Natalia Brilli has made it her prerogative to make sure that everything from drum kits to domino sets get outfitted in the stuff. Her latest foray into the world of S&M art comes in the form of liquor lust, with a bottle of Absolut Vodka outfitted in animal hide and accented with silver studs. Though it's not required to pour from a leather-bound bottle, it sure gives your spirit game a shot in the arm – or in this case, a whip on the backside – to add that extra spunk to your liquor game. The bottle was designed as part of the Absolut Vodka Rock Edition, which looks to add a bit of rock flavor to the brand. Click here to see more of Brilla's dominatrix-esque designs.