YRB Magazine

For Fall 2010, premium footwear brand New Balance and renowned sneaker shop Undefeated have joined forces to create the New Balance x UNDFTD Sonic 574, a limited edition fleece sneaker inspired by retro sweatshirts from the 80’s. The New Balance x UNDFTD Sonic 574’s upper textile is a heather grey sweatshirt material sonically bonded with the synthetic suede complete with varsity “N” detailing. This limited edition sneaker comes in two colorways and is available at Undefeated stores. More images after the jump.

Continue Reading…

Jordan Brand has partnered with Skullcandy, known for designing headphones, audio accessories, apparel and other audio-enabled lifestyle products, to produce a limited edition run of “For the Love of the Game” packs featuring the AIR JORDAN IX available exclusively this week at Atmos and House of Hoops by Foot Locker. Jordan Brand and Skullcandy have done a limited edition collaboration package (only 23 available) with the Air Jordan VII Retro Olympic edition available at Atmos in Harlem as well as at the House of Hoops. The “For the Love of the Game” pack features the Air Jordan VII's with a white Roc Nation Aviator headphone that has the Brand Jordan logo on one side and the For the Love of the Game logo on the other side.

Nike is connecting the five boroughs along with five ambassadors to celebrate their AF1 sneaker. In the last episode of their 1 Love mini documentary, Nike Sportswear features Staten Island and host of it's longest running show on WSIA, Emilio Sparks, who also known by his nickname, the “Charlie Rose of Hip Hop”. Look out for the Nike basketball tournament and block party that will also be part of the 1 LOVE series. 

Nike Sportswear recently released their next installment in the 1 LOVE documentary series. With Brooklyn (Theophilus London), Harlem (Miss Banks) and Bronx (Corey Gunz) down, part four takes us on a ride through Queens with lifestyle and BMX shop, Format and their crew to learn about the borough's culture and the hood's favorite kicks. Format is owned by Nike rider, Nigel Sylvester, Nigel Sparkes and Jason Hall.Stay tuned for Staten Island. Check out Bronx down below. Continue Reading…

The adidas Originals Fortitude Mid Neon Pack is launching this month with three new neon colorways to brighten up the rest of your Summer season. These new colorways are a nod to the 80's infatuation while the boot/basketball design is inspired by the 90's, providing several decades worth of style and comfort. Besides keeping true to the original Fortitudes we've all loved, the new Neon pack also has cool new details such as the boot-like d-rings with thick laces, reinforced collar and “X” stitching. More images after the cut.

Continue Reading…