YRB Magazine

No Label watches and Cavi clothing took it to the streets for their online promo video. The commercial was filmed and edited by Arif Syed and features NYC skaters including Carlos Montenegro, Xavier and Raziel Pena and Val Vera.

MadeMe delivers their latest Fall 2010 collection equipped with a cast of notable females representing their own signature style. MadeMe’s Erin Magee teamed up with Nicole and Natalie (Nina Sky), Kim Ann Foxman (Hercules and Love Affair), Maluca Mala, Lady Miss Kier (Dee-Lite) and muse Victoria Brito to illustrate their individuality and celebrate MadeMe’s versatility. Their Fall offering is inspired by 80’s and early 90’s music, fashion, art, and nightlife in New York City and includes a military parka,the “Paradise Garage” influenced Paradise Tee recreating the  popular club logo with the words “MadeMe Manhattan,” low-rise faux black leather pants and MadeMe’s signature leather motorcycle jacket, which has been a staple in the line since its 2007, is now available in a new bold tonal grey leopard pattern. Video and images after the jump.

The long awaited English version of the Take Ivy book will be release this coming week. Only a few lucky hundred were able to get their hands on a copy so hopefully the reprint will be easier to find than the original. Theis Jack Spade and K-Swiss collabo book will be availble at

Jack Spade shops and online on Tuesday, August 31. A special edition with leather belt and sweater will also be available for $245.

Image via Selectism

Gucci released the trailer for their short film/ad to promote their new Gucci Guilty fragrance. The commercial is directed by comic artist/director Frank Miller (Sin City), features music from the Friendly Fires and stars Evan Rachel Wood and Chris Evans. This will be Miller's first directing gig since The Spirit and will premiere during the MTV Video Music Awards airing on September 12th.

“A white sports car screeches across a dystopian cityscape – a beautiful blonde at the wheel. Her blazing tires screech to a halt, and she steps out to survey her hunting ground. Savoring the night air she remembers: a night, a man, her choice… a perfume.”

Jordan Brand has partnered with Skullcandy, known for designing headphones, audio accessories, apparel and other audio-enabled lifestyle products, to produce a limited edition run of “For the Love of the Game” packs featuring the AIR JORDAN IX available exclusively this week at Atmos and House of Hoops by Foot Locker. Jordan Brand and Skullcandy have done a limited edition collaboration package (only 23 available) with the Air Jordan VII Retro Olympic edition available at Atmos in Harlem as well as at the House of Hoops. The “For the Love of the Game” pack features the Air Jordan VII's with a white Roc Nation Aviator headphone that has the Brand Jordan logo on one side and the For the Love of the Game logo on the other side.