In an effort to
“maximize market share” potential by cornering niche sectors of the
auto market, Nissan has launched the 2010 Patrol in Abu Dhabi. The significance
of this model is in the fact that it signals a conscious change in how Nissan,
and many other car manufacturers, are going to be doing business in years to
come. Smaller more energy and cost efficient vehicles that incorporate more
technology seem to be the trend among many looking to break into or expand
their market share in the Middle East, Asia and South America. Looking to
capitalize on the recent trouble that has befallen chief rival Toyota President
and CEO Carlos Ghosn said,
“ [Toyota's problems] could offer Nissan a
short-term tactical advantage, but probably nothing more. When a car
company is in trouble, yes, you can have some tactical advantages in the
short-term. But frankly, don't expect anything more than that … I think
you progress in your market share because of your product, your merit, not
because somebody else is weak.”
For more on Nissan and the
Patrol go here
